electronic arts want a piece of the active-game market

Electronic Arts clearly sees the niche that Nintendo's Wii Fit has come to fill in the past year, helping gamers and non-gamers alike to get more fit and pay more attention to their own health. EA is well-known for its sports franchises and lately has been reaching further into the mainstream market with its All-Play series of family-friendly sports titles, mostly geared for the Wii. Apparently EA has all sorts of ideas up its sleeve about new kinds of controllers that strap onto your person and record physical stats like your jump height or how "strong your thrusts are" (??). There are definitely more fitness oriented games being released this year thanks to the Fit's popularity; I keep being slightly intrigued by this one game I keep seeing in stores, can't remember the name of the trainer right now but it definitely involves running through tires and other such activities. I love my Wii Fit but would also like some more active options to use the Balance Board for. The Fit is great for metrics but the best workout I've devised so far comes from the Free Running for 30 minutes plus some variety of the other choices. At any rate, it seems like fitness games are a hot new market that will likely be a good mainstream profit source for game makers looking for something new.

EA Sports looking to outsweat Wii Fit?