Google moves one step closer to actually placing text ads in our subconscious minds with AdSense for Games, a new advertising function that allows developers of Flash games to insert AdWords ads right into the gameplay. Not only that, but they have their sights set on actually working with clients and game publishers to integrate products right into the game. These Google ads will appear in games on popular time-wasting sites like Facebook. I doubt that we are far from seeing Google ads in internet-connected console games and I'm sure Google will get its paws on product placement in popular console titles as well.
I'll refer to one of my favorite Futurama quotes for this story:What is most interesting here is that this is one of the few times that Google wants to sell ads through negotiation rather than forcing everything to go through its automated auction. Slowly, Google’s ideology is taking the back seat to its desire to actually serve its publisher and advertiser clients.
In other words, even with casual games, Google is now playing to win.
LEELA: Didn't you have ads in the twentieth century?
FRY: Well, sure, but not in our dreams. Only on TV and radio... and in magazines... and movies, and at ballgames, and on buses, and milk cartons, and T-shirts, and bananas, and written in the sky. But not in dreams, no sirree.
Google to Sell Ads for Web Games
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