ea seeks to hook kids early

Like so many Joe Camel ads before them, Electronic Arts understands that its main market lies with the 18 to 36 year olds but knows that the real money is in that elusive non-credit-card-holding child demographic of future brand addicts. That's why they've been teaming up with Hasbro to bring the most popular toys and board games that kids are enjoying onto the small screen in the form of interactive video games like Monopoly, Nerf and Littlest Pet Shop. I can tell you first-hand that kids love these games and parents seem less afraid to buy games with titles they recognize from crap they've already spent money on at Toys 'R' Us, so I think EA's master plan may be working.

How EA Markets Video Games to Kids