Do you love being able to buy non-gaming products featuring the characters, franchises and stories of your favorite video game titles? No? Well, too bad, because
Electronic Arts is in the process of teaming up with
Creative Minx Marketing to release several new lines of videogame-inspired shirts, toys and other merchandise. The games that will be getting the merchandising treatment include
the Sims franchise,
MySims,
Dead Space,
Dragon Age,
Dante's Inferno,
Army of Two and
Mass Effect 2.
"Creative Minx is proud to be working with EA, and to be able to represent such a strong portfolio of highly-recognizable gaming titles," Andi Riordan-Scott, President of Creative Minx Marketing. "We look forward to building successful merchandising franchises across multiple categories and distribution channels for EA's top brands and leveraging the awareness of its strong consumer base."
EA Plans MERCH Attack
Do you love being able to buy non-gaming products featuring the characters, franchises and stories of your favorite video game titles? No? Well, too bad, because Electronic Arts is in the process of teaming up with Creative Minx Marketing to release several new lines of videogame-inspired shirts, toys and other merchandise. The games that will be getting the merchandising treatment include the Sims franchise, MySims, Dead Space, Dragon Age, Dante's Inferno, Army of Two and Mass Effect 2.
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1 comment:
I hope they will give out better goods than what happened with Resident Evil 5 crap load. So far it looks promising.
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