Tuesday, August 25, 2009

bridging the online-offline gap

Seattle-based startup company Smith & Tinker has announced its plan to launch a line of interactive toys and computer games that will seek to bridge the gap between online and offline play, at least when it comes to 7-to-12-year-old boys. Apparently toy companies are freaked by the prospect that more and more kids are putting down actual toys in favor of video games at earlier and earlier ages, so of course bridging the gap between toys and online games has become a target goal in new product development. The Nanovor game system (which reads a lot like a Pokemon ripoff) features digital monster pets and accessories that game users can buy with Nanocash (surprise, you pay for it with real cash!). The game can be played online on a PC or with other players via handheld game machines that actually connect together so your Nanovor can fight with the Nanovor of others. Sounds a little like Cube World. I guess only time will tell if this kind of integrated toy offering will tempt kids who are currently completely addicted to solo-player and online video games.

Start-Up Plays Offline

1 comment:

Nanovor said...

I have played the online game and I must say, it is pretty addicting. Will it catch on like Pokemon, only time will tell. However, Smith and Tinker just got a lot more funding a couple weeks ago so this game could take off.