A new study has shown that twice as many older gamers prefer Nintendo to Playstation; big surprise, I know! This statistic is definitely the effect of a calculated marketing strategy on Nintendo's part to target the 40+ market with game titles like Brain Age, Wii Fit and other self-improvement games that can help keep the grayhair gamers out there sharp. Also, turns out that chicks make up the majority of the older gamers! While women make up 46% of 18 to 24 year old gamers, they are 55% of the 65+ers! Tuesday, February 3, 2009
nintendo hearts old gamers
A new study has shown that twice as many older gamers prefer Nintendo to Playstation; big surprise, I know! This statistic is definitely the effect of a calculated marketing strategy on Nintendo's part to target the 40+ market with game titles like Brain Age, Wii Fit and other self-improvement games that can help keep the grayhair gamers out there sharp. Also, turns out that chicks make up the majority of the older gamers! While women make up 46% of 18 to 24 year old gamers, they are 55% of the 65+ers! 
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