atari finds a new way

Most people associate Atari with clunky black cartridges and antiquated systems with 20 buttons on the controller, not giving much consideration to the fact that Atari is in fact still developing games for current consoles. Granted, they may not be releasing groundbreaking games today when compared with other modern competition, but one thing you can say for Atari is that they understand the importance of reinvention. Where others focus on how to develop games in new ways, Atari is setting its sights on new strategies in game marketing. The process of developing and selling a video game is a long and expensive one - Atari's idea is that streamlining presentation can better highlight important aspects of games during the selling of games to interested buyers/publishers. With considerations to conference calling rather than in-person presentations and using HD video tools to better show off the impressive elements of a game's design process, Atari is definitely thinking smarter when it comes to game marketing and development.

Polycom Telepresence Changing the Game for Atari