four goofy game marketing efforts

I write a lot here about video game marketing and promotions as it is a topic that I find very interesting professionally as well as just for kicks. There have been some pretty amazing game marketing efforts in the past that have led to serious widespread and high-reaching game sales numbers. Still, there will always be video game marketing efforts that just fall flat and don't quite achieve the high level of brand engagement and awareness that the company was aiming for. This blog post gives a good summary of four of these failed game marketing attempts (two by Nintendo, interestingly enough, considering their recent insane amounts of marketing success). While all of them are silly, the Gamespot scuffle over Kane & Lynch: Dead Men advertising vs. review scores definitely takes the cake for ridiculousness.

The 4 Most Shameless Videogame Marketing Efforts