Thursday, April 30, 2009

how developers price dlc

Ever wondered exactly why Horse Armor costs 200 points and how developers like Bethesda Softworks come around to deciding how to price and market downloadable content for their games? Thanks to Gamesradar, we have an answer from Todd Howard, game director for Fallout 3:
For Fallout, we decided the sweet spot for us developing and for what the users wanted was to do themed “packs”, not one-off weapons or armors, but a pack that comes as one long adventure that has its own identity, that has some more meat on it. And so far, that model has been very popular both internally and externally.
GR Asks: How do devs decide the size and price of DLC?

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