bungie and halo 3 help haiti

The digital age we live in has made fundraising for global purposes a much more efficient machine than many could have ever imagined - the money and donated goods pouring into Haiti since the earthquake there is astonishing. This cause has allowed groups not often associated with doing good to contribute in new technological ways. One of the best recent stories out of the tech realm in my opinion is Bungie's decision to donate to Haitian relief funds via a unique method: gamers who decorated their Halo 3 avatars with a red heart are participating in a donation drive where every 1,000 players equals $100 donated, up to $77,000. This is a really innovative way to let people donate indirectly through spaces they are already spending time in and by contributing only their concern. I hope to see more charitable movements like this in the video game industry - and, really, it would be nice to see efforts like this before the major disaster hits. There is a lot of need in the world and with the global reach the gaming industry has achieved, it is certainly a big opportunity to get large numbers of gamers involved.

Gamers Doing Good: Play Halo & Help Haiti

If you're interested in other ways to donate to the relief funds helping Haitians in the aftermath, check out Google's excellent comprehensive guide to helping: Google Crisis Response: Support Disaster Relief In Haiti. Just another reason to love Google!