assassin's creed lineage

With the holiday season rapidly approaching (and me thankfully no longer working retail) it is hard not to get caught up in the giant marketing campaigns of all the great games coming out over the next few weeks. Still after being hit over the head with banner ads, facebook fan pages, and slick television spots, when a game's marketing team serves you up an innovative way to learn more about their product, it's kind of refreshing! That's how I feel about Ubisoft's release of Assassin's Creed Lineage, a prequel short film offering insight into the story of the upcoming Assassin's Creed 2. The movie provides plot elements to introduce the game's new hero and adds in parts of the story that were left out of the original Assassin's Creed, which launched in 2007. Where TV commercials and banner ads might get the point across in an invasive or annoying way, Assassin's Creed Lineage lets the interested user explore further into the game's universe and learn more on his or her own time. The short films can be viewed on YouTube or caught on gamer-friendly TV channels like SpikeTV.

Assassin's Creed Lineage - Now This Is What We Call Marketing